Harness AI to Instantly Improve and Scale Your Employer Brand

Your Employer Brand and Employer Value Proposition (EVP) can be powerful attraction levers if used correctly. The challenge? Conveying it authentically and consistently in job ads, where prospects are most likely to experience it. Too many sound the same to candidates, and take far too long for recruiting to create, deteriorating ROI from your Employer Brand.

In this hands-on workshop, you’ll learn how to move from guesswork and manual effort to AI-powered execution that makes your brand stand out and scale.

You’ll walk away knowing how to:

• Break Down the Job Ad: Pinpoint the sections candidates actually value and how they shape your brand perception.

• Tailor by Career Stage and Job Types: Craft messaging that resonates with candidates of varying seniority, and copy adapted for specific audiences, ranging from hard-to-fill senior technical positions to frontline and hourly roles.

• Use AI for Instant Execution: Generate candidate personas, messaging, and content in minutes (not weeks) while keeping your brand voice intact.

• Prove the ROI of Employer Branding: Learn simple ways to measure and show leadership how your employer brand directly drives recruiting success.

By the end of the workshop, you’ll know exactly how to stop sinking hours into copy edits and start using AI to scale your EVP, strengthen your brand, and win more of the talent you want.